Hire Us

New York City design and software development studio

We've been in New York since 2013, working with great clients like Groupon, Merck, the Metropolitan Museum of Art, and more.

Build something great with us in the Big Apple

We’ve continuously refined our process over the years, and even wrote a book about them. We’d love to learn how you do things at your organization and trade notes. Contact us to chat.

Our recent tools of the trade

Let's grab a cup of coffee or a cookie


Meet the New York City team

    • George Brocklehurst
    • Sid Raval
    • Will McMahan
    • Stephanie Kuroda
    • Development Director

      George Brocklehurst

      George leads our New York City web development team. He's been building websites professionally since 2005. Before joining thoughtbot he wrote Ruby and Python for startups in London and Stockholm, and built Mac apps like Choosy. George holds a B.Sc. in Computer Science from the University of Manchester in the UK. He enjoys tea, good beer, cycling, and playing Go.

    • Developer

      Sid Raval

      Climbing, biking, coffee, beer, math and (functional) programming.

    • Designer

      Will McMahan

      After beginning his career in package design for some of the world’s leading brands, Will began working as a interface designer and front-end architect. He loves making the web a beautiful and meaningful place. When he's not piloting giant robots to defend the city, Will can be found crafting detail-driven user experiences with the help of a good cup of tea.

    • Office Manager

      Stephanie Kuroda

      Stephanie has a passion for helping people do what they're meant to do. Originally from Hawaii, her creative problem-solving and organization served her well as an editor, educator, actor, and pizza chef. She loves New York's artistic offerings and can often be found in a theatre or one of its many comedy clubs.

    • Ian Zabel
    • Tyson Gach
    • Mike Burns
    • Jaclyn Perrone
    • Developer

      Ian Zabel

      Ian enjoys asking dumb questions for good reasons. He's interested in building useful applications that people love, collaborating with others of varying strengths, pair-programming, and crafting software sustainably. Ian's in the New York office, but grew up in New Jersey where he cut his programming teeth in TI BASIC. In early 2010, he discovered good coffee at Blue Bottle in San Francisco, and it's all been downhill from there.

    • Designer

      Tyson Gach

      Tyson hails from the Midwest and has been dabbling in the Web since the days of GeoCities. He actively contributes to open-source software and is passionate about inclusive design and making the Web a more accessible place for everyone. Outside of technology, Tyson enjoys indulging in pie, coffee and tiki cocktails.

    • Developer

      Mike Burns

      Mike solves problems that involve Ruby, C, Python, Haskell, shell, security, Free Software, OpenBSD, vim, debugging, management, and telling the truth.

      PGP fingerprint:
      5FD8 2CE6 A646 3285 538F
      C3A5 3E67 61F7 2846 B014

    • Designer

      Jaclyn Perrone

      Jaclyn is a curious person who loves to ask questions. Born in New Jersey but officially a New Yorker, she is an artist turned front-end developer turned product designer. Making things and sharing them with others is what inspires her most. Some things she makes other than apps include paintings, drawings, floral arrangements, cookies, jokes, music, and egg sandwiches.

    • Damian Galarza
    • Avielle Wolfe
    • Kim Goulbourne
    • Sean Doyle
    • Developer

      Damian Galarza

      Damian has been passionate about programming since he was in high school. He started off his professional career as a front-end developer and quickly shifted to full-stack development. He is passionate about all things Ruby / Rails, clean object oriented design and test driven development. He loves working with startups to help bring products to life from the ground up.

    • Developer

      Avielle Wolfe

      Ms. Wolfe lives in New York where she performs research for Whileaway. Once her work is complete, she plans to move there. You are welcome to follow her on Twitter, which she never uses.

    • Designer

      Kim Goulbourne

      Kim is a chronic creator, designer and self-taught developer originally from Kingston, Jamaica. She's a cider connoisseur who's addicted to music, blazers and lists. Her nights and weekends are spent mostly on a wide variety side projects such as her recent Founder Mantras and Hashtags Unplugged. When she's not working, she's out experiencing what NY has to offer and searching for the next best hard cider.

    • Developer

      Sean Doyle

      Sean loves developing for the web. He enjoys tight feedback loops, warm weather, and road trips.

    • Mike Wenger
    • Brenda Storer
    • Ward Penney
    • Rick Reilly
    • Developer

      Mike Wenger

      Mike loved building things as a child. His passion continues as a grown-up even though his Legos and Lincoln Logs have been replaced by Rails and PostrgeSQL. When he puts his building tools down, Mike enjoys competing in triathlons and escaping the concrete jungle of New York City for the great outdoors.

    • Designer

      Brenda Storer

      Brenda is a Silicon Valley native who moved to NYC to escape the tech world, only to discover that tech is actually pretty awesome. Outside of thoughtbot, she teaches HTML/CSS with Girl Develop It and specializes in belting out 80's hair metal at karaoke.

    • Designer

      Ward Penney

      Ward loves to make complex things simple. Employing a strong user-centered design methodology, Ward hunts down user delight and pounces on it like teacup Miniature Pinscher. He is passionate about front-end web development, and React Native mobile development. You may find him online at Github.

    • Developer

      Rick Reilly

      A user-centered software engineer who has been programming for nearly two decades, Rick is an empathetic, creative and passionate advocate for his clients' needs. His background includes fine art and illustration; print and web design; cognitive psychology and artificial intelligence; usability and user experience; agile product development; founding a startup; and teaching. He is currently actively involved in the research and development of virtual reality and augmented reality applications. He lives in New York City with his wife and children.

    • Christina Entcheva
    • Adam Sharp
    • Eric Collins
    • Jason Ramirez
    • Apprentice

      Christina Entcheva

      Christina is an Apprentice Developer with experience in Ruby on Rails, JavaScript, React/Redux, and 5+ years Product Management experience at tech startups, creative and entertainment agencies.

    • Developer

      Adam Sharp

      Adam is an Aussie who moved from a small town to the big city so that he could slow down in life. He spends his days writing Swift, and his evenings exploring New York City. He loves discovering new ways to think about code and abusing programming metaphors to gain insight into life.

    • Development Director

      Eric Collins

      Eric has always enjoyed learning and sharing new ideas. He was particularly drawn to code as a tool for change when he took a class in college where he developed educational software for elementary students. After spending time working abroad in Taiwan, he moved to New York, where he fell in love with Ruby and has been sharing that love with others through mentoring and teaching. While not typing away on Emacs, Eric can be found traveling the world or enjoying the outdoors with his corgi.

    • Design Director

      Jason Ramirez

      Jason Ramirez leads our New York City design team. He was born in the 80’s and he has the bodacious vocabulary to prove it. Growing up as the son of two Artists/Professors of Art, Jason was lucky enough to be surrounded by design throughout his youth. In his early adult life he studied architecture, business and fine-art. Now, with many years behind him as a product designer, Jason spends his energy working on validation, research, design, experimentation, and front-end development. Jason is a champion of the Lean framework, and strives to help his clients and partners uncover the best solutions with the least amount of effort.