It is a 5-phase exercise which uses design thinking to develop a product or feature idea into a prototype that can be tested to help us fill our riskiest knowledge gaps, validate or invalidate our riskiest assumptions and guide future work.
- Phase 1: Develop a common understanding of the working context including the problem, the business, the customer, the value proposition, and how success will be determined
- Phase 2: Generate insights and potential solutions to our customer’s problems.
- Phase 3: Come up with a realistic prototyping storyboard and develop an assumptions table to guide our prototyping and testing phases.
- Phase 4: Build a prototype that can be tested with existing or potential customers.
- Phase 5: Test the prototype with existing or potential customers.