It is a 5-phase exercise which uses design thinking to develop a product or feature idea into a prototype that can be tested to help us fill our riskiest knowledge gaps, validate or invalidate our riskiest assumptions and guide future work.
- Phase 1: Develop a common understanding of the working context including the problem, the business, the customer, the value proposition, and how success will be determined
- Phase 2: Generate insights and potential solutions to our customer’s problems.
- Phase 3: Come up with a realistic prototyping storyboard and develop an assumptions table to guide our prototyping and testing phases.
- Phase 4: Build a prototype that can be tested with existing or potential customers.
- Phase 5: Test the prototype with existing or potential customers.
During the sprint we decide what to test, how we’re going to test it and then run a handful of interviews to validate our assumptions. You gain invaluable insights into the mind of your customers in a concise timeframe.
The sprint is designed to get all team members aligned on both why and how we’re going to solve problems. We generate ideas together which fuels innovation. Because we working together, you’ll get buy-in from your whole team.
You will have recordings of the interviews and the prototype that we created but the most important deliverable is the understanding you get at the end of the sprint. We’ve had several client’s use the prototype to secure funding from investors to continue to move their product forward.
Insight into how nerdy collaborative board games can help you level up your skills as a facilitator of product design sprints.
I’ve found facilitating a product design sprint really draining for my team and me. Here are a few things that we’ve tried to make them more sustainable.
Product Design Sprints are great for validating ideas and concepts, and developers can both learn and add a lot to them.