Research provides insights that set up the team to produce practical solutions during a Design Sprint and beyond. The understanding we gained through research will narrow down the number of assumptions that we’re making while building.
Hearing the perspective of several people allows us to solve for a group of people rather than focusing in on one or two specific use cases. Above all, we’ll be able to move to a successful solution faster.
We believe that we can quickly learn about the problems we’re solving for by using generative research methods. We’ll conduct several qualitative interviews that are recorded and documented. With loads of interviews under our belt, we'll leverage the right methodology for the right task, and we'll teach this to your team as we do it.
While listening in on the conversation, you’ll writes down pain-points and opportunities with the team. After the interviews, we’ll all parse through the recordings to surface some of the reoccurring themes, new insights. You and the thoughtbot team will then roll your new understanding into a Design Sprint or workshop to start exploring solutions for these pain-points.
- Recorded interviews with people who are experiencing pain point
- Documented market insights from the whole team
- A timeline for users from first thought to purchase
- Validated problem and market opportunity through Jobs-to-be-done
- Clear action plan and next steps to start solving the problem
You have an idea for a product but don’t know if it would be useful for your target audience. In fact, you’re also not sure if the audience you’re targeting is the correct one. Sounds like it’s time to go out and do some user research!
Eric Ries’s Build-Measure-Learn is focused on facilitating sustainable innovation and lean product development. It aims to mitigate risk through validated learning.
At thoughtbot we want to reduce your risk of failure as much as possible. We need to know that you have done enough research on your business idea before you waste valuable time and money building something that people don’t want. Here are some of the questions we ask when talking with early stage entrepreneurs to see if they are MVP ready.