Playbook - Giant Robots Smashing Into Other Giant Robots

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Eight Essential Steps to Reducing Product Risk

One of the biggest risks when starting a new business is accidentally building something people won’t use. Here are eight essential steps to reduce this risk.
Chad Pytel
February 19, 2018
- Design
- Playbook
I Work in Politics

A review of the ethics of thoughtbot.
Mike Burns
December 12, 2017
- Ethics
- Purpose
- Playbook
Solve Problems, not Strawmen

Avoid applying solutions in a vacuum.
Mike Burns
December 19, 2016
- Playbook
Failing on Day One

Make projects successful by treating them like failures.
Chad Pytel
May 27, 2016
- Playbook
Buy Your Customers a Coffee

Use customer support products like Intercom to meet your customers face-to-face.
Bernerd Schaefer
December 20, 2015
- Playbook
How to Request an Introduction

Use these examples as a template for requesting an introduction.
Bernerd Schaefer
September 4, 2015
- Playbook
- Language
Make Your New Hires Feel Welcome With Automated on-boarding

Document, iterate and automate your way to a great on-boarding experience.
Nathan L. Walls
March 17, 2015
How to Set Up Your Company's Apprenticeship

Here’s what we’ve learned running an apprenticeship program for designers and developers over the past four years.
Chad Pytel and Dan Croak
February 13, 2015
- Playbook
- Apprenticeship
North Star Metric

It is difficult to prioritize product and growth work. Using one metric as your team’s North Star can help. How do you define, measure, and make decisions from it?
Dan Croak and Galen Frechette
December 25, 2014
Clear Your Mental Cache

When I was in high school, I was a pretty poor dancer.
Ben Orenstein
December 22, 2014
- Playbook
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