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Analytics Articles

Written by thoughtbot, your expert partner for design and development.

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    • Design
    • Development
    • Product
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  1. Product management insights: Measuring change

    How do Product Managers measure change with testing and analytics? Learn what a panel of thoughtbot Product Management experts recommend.

    Jared Turner, Jason Bailey, Bryce Morisako, Daniel Kim, Bethan Ashley & Victoria Bell
    July 17, 2024
    • Product Management
    • Product Management Insights Series
    • Product Management Mentoring
    • Analytics
  2. Detect anomalies in user behavior using Rails and PostgreSQL

    You probably use some type of error monitoring software to notify you when an exception is raised in your application, but are you being notified when there is an anomaly in user behavior?

    Steve Polito
    September 29, 2022
    • PostgreSQL
    • SQL
    • Analytics
    • Rails
  3. Rails Server Side Analytics From Scratch

    Learn how to track user events without sacrificing privacy and performance.

    Steve Polito
    March 28, 2022
    • Rails
    • Analytics
    • Web
  4. Instrumenting your Phoenix application using telemetry

    Gain insight into events and performance measurements from your Phoenix application with a simple but scalable integration of telemetry.

    Wil Hall
    October 19, 2020
    • Phoenix
    • Elixir
    • OTP
    • Telemetry
    • Analytics
  5. Make small, data-driven performance improvements

    Performance issues are a form of technical debt, and we must pay them off by making informed incremental improvements.

    Wil Hall
    October 15, 2020
    • Performance
    • Analytics
    • Technical Debt
  6. Making Decisions and Keeping a Product Team Firing on all Cylinders

    To ship early and often, a high-functioning product team should steer clear of these common decision-making pitfalls.

    Mike Wenger
    April 19, 2018
    • Teams
    • Process
    • Productivity
    • Analytics
    • Playbook
  7. Ten Years of the Giant Robots Blog

    Today marks 10 years of writing, editing, and publishing this blog, Giant Robots Smashing Into Other Giant Robots. Here’s a few things we did along the way to improve our happiness and the quality of the content.

    Dan Croak, Joël Quenneville & Gabe Berke-Williams
    November 6, 2015
    • Analytics
    • Automation
    • Middleman
    • Productivity
    • Web
  8. North Star Metric

    It is difficult to prioritize product and growth work. Using one metric as your team’s North Star can help. How do you define, measure, and make decisions from it?

    Dan Croak and Galen Frechette
    December 25, 2014
    • Playbook
    • Growth
    • Analytics
  9. Segment.io and Ruby

    Use Segment.io’s Ruby library to track usage patterns within a Rails application.

    Josh Clayton
    July 30, 2014
    • Web
    • Rails
    • Testing
    • Analytics
  10. External Posts In Jekyll

    If you contribute to more than one blog, you may want to have all of your...

    Caleb Hearth
    July 15, 2013
    • Web
    • Analytics
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