
Featured Case Study
LOLA
Improving ecommerce conversion and code that runs the site
Create compelling experiences, drive user acquisition, engage with customers, and illuminate your brand with Product Design. From strategy to implementation, we collaborate with you to design experiences that build successful products and businesses.
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We design your product with users in mind. We know if we solve user problems, they’ll come back again and again. That’s why we pay close attention to flows and not individual screens and each of our team members has a design mindset.
“Working with the thoughtbot team has been a real pleasure. This project was highly iterative, and the team was always extracting feedback from key stakeholders at our business and baking it into the process. We are pleased with the outcome, and hope to work with them for a long time!
Improving ecommerce conversion and code that runs the site
“The thoughtbot team was able to build a highly aesthetic website for our unusually restrictive use case. We needed the LXD website to have an eye-catching modern design, while also continuing to clearly present the long product lists that our customer’s require. We are very happy with the results.
Are your users dropping off because they’re having trouble with your product’s interface? We’re able to use techniques like usability tests to find problem areas in your application. We’re then able to take that learning and rapidly fill in the gaps through quick iteration.
thoughtbot Designers are able to adjust to the needs of your project. They’ll collaborate with you on what are the most important pieces of your application to ensure project success. They’ve built brands from the ground up but also worked within established brands.
Product Design Sprints are essential starting points when kicking off a new feature, workflow, product, business, or solving problems with an existing product. They use design thinking to validate or invalidate our riskiest assumptions and quide future work, building common understanding of the problem with the team and get an early indication of the market fit for the solution.
Develop a common understanding of the working context including the problem, the business, the customer, the value proposition, and how success will be determined
Come up with a realistic prototyping storyboard and develop an assumptions table to guide our prototyping and testing phases.
Build a prototype that can be tested with existing or potential customers.
During the sprint we decide what to test, how we’re going to test it and then run a handful of interviews to validate our assumptions. You gain invaluable insights into the mind of your customers in a concise timeframe.
The sprint is designed to get all team members aligned on both why and how we’re going to solve problems. We generate ideas together which fuels innovation. Because we working together, you’ll get buy-in from your whole team.
You will have recordings of the interviews and the prototype that we created but the most important deliverable is the understanding you get at the end of the sprint. We’ve had several client’s use the prototype to secure funding from investors to continue to move their product forward.
“We have seen very very rapid growth. thoughtbot is part of all those discussions about where do we go from here, not just from a product standpoint but how do we grow this business.
GasBuddy — Bringing an app with millions of users into the modern age of mobile design
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Read the case studyFrom idea to 1,000 monthly paying users in just 6 months
Increase engagement and drive user success with consistent interface design.
Create a consistent and intuitive experience across all features and products.
Builds team empathy and have smaller nimble teams with Designers that implement.
We believe that we can quickly learn about the problems we’re solving for by using generative research methods. We’ll conduct several qualitative interviews that are recorded and documented. With loads of interviews under our belt, we'll leverage the right methodology for the right task, and we'll teach this to your team as we do it.
While listening in on the conversation, you’ll writes down pain-points and opportunities with the team. After the interviews, we’ll all parse through the recordings to surface some of the reoccurring themes, new insights. You and the thoughtbot team will then roll your new understanding into a Design Sprint or workshop to start exploring solutions for these pain-points.