"User experience" encompasses all aspects of the end-user's interaction with
the company, its services, and its products.
Don Norman and Jakob
User Experience is the teams' responsibility
Typically, Designers are the point person for the user experience, but the whole
team takes responsibility for it. By making the user experience the teams'
responsibility and priority, we are able to create a consistent and intuitive
experience across all of the features and products they are designing and
We ensure a quality user experience by:
- Designing for user flows rather than individual screens.
- Writing interface copy that consistently follows the tone of the brand.
- Providing immediate and constructive feedback to users after them performing
- Paying close attention to details in microinteractions.
- Establishing and using a Design System that communicates a consistent visual
guide to users while using our products.
- Designing for accessibility to all potential users.
- Thinking through the unhappy path: empty states, error and loading states,
Testing User Experience with Usability Tests
Usability tests are the most effective way to test a product's user experience.
Continuous testing verifies that the product and team are focused on creating a
great user experience for the product.
We've found that having a testing plan is the best way to consistently run user
interviews and usability tests during the project. A starting point for the
project's interviews and testing should be biweekly. This sets the expectation
that interviews and testing are needed and the team should discuss if that plan
will work for their individual project. Testing should always accommodate users
and project needs.
Conduct a Usability Test