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Increase your likelihood of success by addressing big risks quickly and thoroughly.

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Blog

Product Management Ask Me Anything - Event recap

Summarizing all the gems shared by our Product Management team on product strategy and great teamwork.

Kelly Gebo, Associate Director at thoughtbot

Video screenshot of The cost of living crisis and what it means for technology and inset of Kelly Gebo

Blog

Our strategy for B2C founders during the cost of living crisis

Based on nearly 20 years of experience, thoughtbot’s suggestions for successful B2C product strategy during an economic downturn.

Kirsten Hurley, Managing Director, Launchpad II team

Blog

thoughtbot's new Research & Strategy Playbook

Sharing some of our best learnings from thoughtbot's work to research an idea and create a solution or product strategy

thoughtbot team

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Blog

thoughtbot + Forecastr product strategy & financial guidance for Founders

Recapping our joint event where we share tips to solidify your product strategy and financial readiness to WOW investors.

Kelly Gebo, Associate Director at thoughtbot

Blog

How to decide if Jamstack is the right choice for your MVP

Using Jamstack to build initial MVPs can improve product scalability, performance, and flexibility to use third party APIs.

Kelly Gebo, Associate Director at thoughtbot

graphic of Startup Stack and thoughtbot logos with text: Product Design & Development—Startup Stack community has access to a 5% discount on your first project for an average savings of $1,000+ and resources available to support your product.

Blog

Operational toolkit for startups—our partner, Startup Stack

thoughtbot supports startups of every stage, size, and industry with their product strategy, design, and development goals and as a part of our Startup Stack Perk will be extending a discount and a lot of great resources.

Liz Dombroski, Sales Enablement & Bus Dev Manager at thoughtbot

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Blog

Co-Founder interview with SumIt

SumIt—a money management platform for freelancers and self-employed folks—undertook research & strategy work with thoughtbot's Ignite team to validate the right target audience and user needs before building a Beta version of their product.

Kelly Gebo, Associate Director at thoughtbot

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Blog

Financial guidance for startups

As our client, take advantage of our partnership with Forecastr, an online financial modeling tool designed especially for startups to forecast, plan, and pitch to investors. I can introduce you to get a services discount plus extra support.

Kelly Gebo, Associate Director at thoughtbot

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Blog

Learnings from our work in West Asia

Regional and cultural learnings from thoughtbot's work with a West-Asian-based food and beverage company.

Rob Whittaker, Rakesh Arunachalam, Jared Turner, Sami Birnbaum, Kelly Gebo & Ferdia Kenny

Image of a laptop showing Eigen Technologies' web platform

Case Study

Improving Eigen's UI/UX with a design system

Eigen Technologies needed to tackle design debt that had built up during rapid growth to ensure the quality of their product for the global clients who trust them for AI document processing.

thoughtbot

Image of a mobile screen from the Harvard Business Review MVP

Case Study

Future-proofing Harvard Business Review

HBR were looking to evolve their offer so that it remained relevant to their youthful, global, and digital audience while maintaining their reputation for premium quality content and education. thoughtbot's team helped to validate their approach and build a roadmap for full deployment.

thoughtbot

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Video

Strategies for upfront product validation

Entrepreneurs can get a leg up using our Design Sprint activities to help align on the most important elements of product strategy and quickly translate those into the right product roadmap.

thoughtbot

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Blog

Our takeaways from ProductCon 2022

Every year, a handful of thoughtbotters attended the virtual ProductCon event and the team does a tremendous job making it effective despite it being 100% remote. We share some of our observations and loves from this February's event.

thoughtbot

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Case Study

Delivering an in Clinic Experience via Mobile App

thoughtbot helped Airrosti Remote Recovery bring their in clinic experience to patients' mobile devices without sacrificing connections with their provider, expert help with therapy exercises, and the results they would expect from visiting a physical clinic location.

thoughtbot

Blog

Why Your Prototype Isn't Securing Investment

If you’re serious about raising money, a prototype is an important part of telling your story, but only if your prototype is high quality and based upon validation, feature prioritization, and strong development strategy. Here Associate Director Kelly Gebo shares some best practices we commonly bring to founders to help build a prototype that can truly raise investment.

Kelly Gebo, Associate Director at thoughtbot

Blog

MVP vs PoC: What’s the Right Road?

You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.

Kelly Gebo, Associate Director, thoughtbot

Blog

Advice for starting a health tech startup

Over the course of a year, Michael Sheeley, former founder of RunKeeper and now heading up Nurse-1-1 (a HIPAA-compliant chat platform that connects patients directly with nurses), talked with us on the Giant Robots Smashing into Other Giant Robots podcast. In this post are some of the most compelling learnings from our conversations.

thoughtbot

A developer works on the code quality of an application

Blog

Addressing Technical Debt

Technical debt is something that is present in all organizations. Incurring it can help free up the time of your dev team to work on high-priority features but if left unaddressed in the long run it can destroy you from the inside.

Joël Quenneville, Senior Developer, thoughtbot

Joël and Alejandro work on a product together.

Blog

Technical Considerations to Help Scale Your Product

Finding the right balance between writing quality software and shipping features rapidly can be difficult. Read the best practices for shipping quality software that users will love.

Joël Quenneville, Senior Developer, thoughtbot

Blog

Delivering Features Faster

Get the most velocity from your product team as it transitions from prototyping and validation to growth.

Kane Baccigalupi, Development Director, thoughtbot

Topics

Validate or Fail Fast

Direct user feedback is your best friend. Learn how to improve your feedback loops.

Learn more about Validation →

Accelerate time to market

Take advantage of opportunities to get your product into new users’ hands quickly.

Learn more about time to market →

Ensure Product Quality

Build for quality and you build for customer (and employee) loyalty.

Learn more about ensuring product quality →