Playbook
Customer Discovery
In our many years of experience designing and building products, we’ve learned how important it is to regularly ask, “Is this the right thing for us to be building right now?” A key ingredient in building that right thing is knowing who you're building it for and why they need it right now. We love building and improving software, including shipping the initial MVP, but we love solving real people’s real problems even more.
This collection of customer discovery exercises will help your team find (or regain) customer, product, and strategic focus.