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Week 4 of thoughtbot Startup Incubator: Senga

Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.
Jordyn Bonds
April 17, 2023
Week 3 of thoughtbot Startup Incubator: Senga

Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.
Dawn Delatte
April 10, 2023
Week 2 of thoughtbot Startup Incubator: Senga

Customer interviews continued, we launched some ad campaigns, and we learned some things!
Jordyn Bonds
April 4, 2023
Week 1 of thoughtbot Startup Incubator: Senga

Learn what happened during the first week of the thoughtbot Startup Incubator with Senga - from programming to feedback and insights from the founder herself.
Lindsey Christensen
March 27, 2023
Pro-Bono Customer Discovery Sprint - Applications Open

Applications are now open to SBIR + STTR Grant Recipients for a pro-bono sprint that is designed to set you up for future growth and fundraising.
Jordyn Bonds
December 23, 2022
Why your start-up should care about ESG Initiatives (& how to get started)

In order to equip our clients with best practices and recommendations, we spent some time digging into what an ESG strategy would entail for a start-up, why it could be an impactful differentiator to consider, and lastly how to get started thinking through your own ESG strategy.
Kelly Gebo
December 7, 2022
Our strategy for B2C founders starting a product company during the cost of living crisis

Based on nearly 20 years of experience, thoughtbot’s suggestions for successful B2C product strategy during an economic downturn.
Kirsten Hurley
October 28, 2022
Navigating & Maximising Fundraising in the UK - Event Recap

We recently hosted a live panel discussion with industry experts. This article summarizes a part of that conversation, highlighting tips for UK startup teams either considering or navigating fundraising in the current landscape.
Kelly Gebo
October 27, 2022
Validation: The best tool to de-risk and inspire

Validation is our go-to tool for de-risking a product. This article outlines why skipping validation introduces a risk to your business, the benefits of validation, and some tips for successfully leading those efforts.
Jordyn Bonds
October 19, 2022
Join our event on 19 October: Navigating & Maximising Fundraising in the UK

If you’re a founder and looking to fundraise in the UK, don’t miss this upcoming event for guidance on successful fundraising in a challenging economic climate and how to maximise your runway.
Kirsten Hurley
October 12, 2022
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