Throughout the engagement our Designers will take a look through the existing user interface. They’ll document findings and have suggestions for steps forward in these areas:
- Design Quality
- Design Organization
- Design Consistency
- Design Complexity
- Use of best practices
- Design Process & Tools
A consistent design language is key to establishing your brand, and its result: user trust and market differentiation. Consistency creates familiarity, helping your users feel assured that your product is well taken care of, high quality, and predictable. Visual differentiation in a market can give products an edge, create memorable brands that resonate with users long-term, and help you attract and retain customers.
Visual design can make or break a product’s accessibility. For instance, designing products that consider those of all levels of visual or motor acuity. This creates a more usable, compliant, and inclusive product. In fact, inclusivity is a key metric by which users engage with products--some findings show that up to 70% of some users will engage repeatedly with a brand that concretely demonstrates awareness of social issues.
With a consistent design library, developers and designers both benefit. Designers don’t have to re-design the same components repeatedly, speeding up design time and creating a single source of truth. Developers can quickly pull from established patterns, reducing back and forth between teams, both helping team efforts remain scalable and keeping tech debt/bugs at a minimum.
Making stuff is cool, but making stuff people actually use is amazing. Learn how to do the latter.
Getting focused, actionable design feedback can be hard. Running the Red Light, Yellow Light, Green Light exercise is a constructive way to get feedback from the whole team.
Reflecting on the design lessons learned from wandering around the Barbican Estate. An honest, beautiful and inspiring example of brutalist architecture in the center of London.