The thoughtbot Way

We believe that it is possible to continuously learn and improve the way people work while building higher-quality products that make positive contributions to the world.

• Foundation — purpose, mission, values, design team values, AI ethics, and the community code of conduct.
• Brand — our logo, colors, typography, photography, voice, and decorative elements.
• People — team, hiring, apprenticeship, career paths, performance reviews, and compensation.
• Inclusion — diversity, equity, and inclusion; inclusive culture; and design from a DEI perspective.
• How we work — terminology, working together, and planning practices.
• Operations — business development, business operations, time, and sharing.