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"Mobile" refers to the user, not the device

Everything about how we design a mobile application has to be in the context of that idea. It raises questions like:

  • Are they moving?
  • Are they relaxed on a couch?
  • How dexterous are their fingers?

We try to start with the most usable platform first. If the device needs the camera, calendar, or address book, a "native" app like an iPhone or iPad app may be the right choice.

For other products, especially content-only products such as text, images, videos, and landing pages, a mobile web app makes sense because:

  • All modern smart phones can render HTML.
  • Bourbon and Neat make "responsive" designs easy to implement.
  • We can create and iterate quickly.
  • We can deploy new versions multiple times a day.
Lyda

Our experienced designers & developers can help.

In person, small teams, focused sprints. 13 years & 700+ successful clients.

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