Quote about design debt
We often talk about technical debt - the known bugs that haven’t been squashed, tooling and frameworks that haven’t been updated, lack of testing, intimidating dependencies no one wants to tamper with. Design debt is the lesser-known cousin of tech debt and it’s just as important for meeting your product and business objectives.
A few examples of design debt include:
- Design system is out of date and doesn't support future work
- Product accessibility has been neglected
- Building new features based on hunches rather than data
- Lack of user testing or observing analytics
- Taking a micro view of workflows
When time and talent feels constrained, teams sometimes default to shipping features without applying design thinking. But paying down design debt is an incredibly powerful source of user value. Taking care of your design debt enables you to hit your product metrics.
- Design System consistency strengthens your UX and brand leading to user delight and retention
- Accessibility improvements expand your audience reach and usability increasing user acquisition
- User research derisks new feature investments which improves adoption
- User testing fuels all things Product Led Growth - the key to iterating to viral growth
- User workflow optimization increases conversion and user engagement
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