Review Research

Sharing the knowledge of the business, competition, value proposition, customer, and any other relevant research to develop a common understanding of the context of which we're working.

Requirements

• Estimated time needed: 2-3 hours
• Team: Facilitator, Note-taker, Stakeholders

Why should we do this exercise?

This exercises helps us to identify the root cause of the problem we are trying to solve, rather than the apparent surface-level problem.

Instructions

1. Quickly identify existing research to determine what research should be shared throughout the day (10 minutes)
2. Define the business & the customer (1 hour)
3. Define the problem, the value proposition, Success (1 hour)
4. Lightning demos of any existing product or competitors sites (45 minutes)