Taking your Startup Idea from Vision to Value: A Workshop Series
You’ve got a business idea that you’re excited about – now what?
Our experienced Director of Product Strategy will help you identify your early adopter market, develop and articulate your unique value proposition, and make a plan for building an MVP. Join in a workshop setting to ask questions about your specific challenges, see examples of how our process is run, and hear from others about the challenges they're facing.
Sign up for the entire series
Get access to the entire series and join us through the comprehensive process, getting personalized help at every step. You can also sign up for individual sessions using the links below.
Sessions start April 18
Special launch discount $595 ($900 value)
Session 1
Assumptions & Critical Path
Starting out, there’s a lot more that we don’t know than we do know. Getting our assumptions out on the table will make sure we are aligned on what’s missing and what we need for the work ahead. Learn through example about the differences between a customer discovery assumptions board vs. a traditional design sprint version.
Then, we want to storyboard what we assume to be our customer’s and user’s critical paths as we currently imagine them – knowing full well that we are likely wrong about a lot of it.
April 18, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Session 2
Market Segmentation
Trying to solve too many different problems for too many different people at the same time dooms you to solving none of them well. The outcome will be deep and shared conviction in who you’re building for, why, and what they need most right now. Join us in running through examples and bring your own personal examples to ask questions and gain an understanding of how this work will help your business.
April 25, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Steps in this process
- Generating market segment ideas
- Score, sort, & select
Session 3
Message-Market Fit
Once we’ve got a list of market niches worth exploring (from Session 2) and a list of assumptions about the pain point and market you’re addressing (from Session 1), it’s time to validate or invalidate each opportunity as quickly as possible. Explore how to learn as much relevant information about your potential markets as possible, as efficiently as possible.
May 2, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Example topics
- How to reach people
- How to interview people
- How to observe people
- How to test your messaging at scale
- How to find related research
Session 4
Product Focus
How do we figure out which of our customers’ many pain points are the most important for us to address in the product, and how do we decide which ones to address first? Join an interactive session where we run through a process to gain product focus.
May 9, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Exercises
- Map the opportunities
- Brainstorm multiple solutions
- Run product experiments
Session 5
Strategic Planning
We’ve got a market opportunity that we understand, are excited about, and are pursuing with product experiments! 🎉 Now what?
Well, now it’s time to make a plan and amass the resources for executing it. 99.99% of the time that means attracting partners – a team to build it, investors, vendors, and more.
May 16, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Example Topics
- How to build a business plan and why to build a business plan
- How to build a team and create a hiring plan
- Fundraising and creating a pitch deck
- Dynamics to consider when building an MVP
Session 6
Evangelizing to Customers, Employees, & Investors
How to convince people to join you on your ride.
May 23, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Session 7
Sustaining Momentum
If you’ve gotten through this entire process and are hoping for a break, I have some bad news for you: This process is your business. You will do this over and over again with each successive market opportunity that you uncover.
But the good news is: Now you know how to do it, you know it is a process that can be learned, and you know that invalidating one idea doesn’t mean your entire business is a failure.
The only remaining question is how to fit it into the rest of your business. Who does this work? How? When?
May 30, 1pm to 2:30pm ET
Special launch discount $100 ($150 value)
Go Solo
Need 1-on-1 time or more personalized advice?
Schedule an individual hour long session with our Director of Product Strategy. This can allow for more privacy if you don't want to share challenges in a group setting. We ask that you share some information via the following form so our team can best prepare for the session. In response to your submission, our team will follow-up with you directly. We look forward to meeting you!