Taking your Startup Idea from Vision to Value: A workshop series
You’ve got a business idea that you’re excited about – now what?
Learn from a seasoned early-stage product strategist who will help you identify your early adopter market, develop and articulate your unique value proposition, and make a plan for building an MVP in this recorded workshop series.
Session 1
Assumptions and Critical Path
Starting out, there’s a lot more that we don’t know than we do know. Getting our assumptions out on the table will make sure we are aligned on what’s missing and what we need for the work ahead. Learn through example about the differences between a customer discovery assumptions board vs. a traditional design sprint version.
Then, we want to storyboard what we assume to be our customer’s and user’s critical paths as we currently imagine them – knowing full well that we are likely wrong about a lot of it.
Session 2
Market Segmentation
Trying to solve too many different problems for too many different people at the same time dooms you to solving none of them well. The outcome will be deep and shared conviction in who you’re building for, why, and what they need most right now. Join us in running through examples and bring your own personal examples to gain an understanding of how this work will help your business.
Steps in this process
- Generating market segment ideas
- Score, sort, and select
Session 3
Message-Market Fit
Once we’ve got a list of market niches worth exploring (from Session 2) and a list of assumptions about the pain point and market you’re addressing (from Session 1), it’s time to validate or invalidate each opportunity as quickly as possible. Explore how to learn as much relevant information about your potential markets as possible, as efficiently as possible.
Example topics
- How to reach people
- How to interview people
- How to observe people
- How to test your messaging at scale
- How to find related research
Session 4
Product Focus
How do we figure out which of our customers’ many pain points are the most important for us to address in the product, and how do we decide which ones to address first? Watch an interactive session where we run through a process to gain product focus.
Exercises
- Map the opportunities
- Brainstorm multiple solutions
- Run product experiments