Workshop Session 2: Market Segmentation
Hone in on the right customer market
In the second installment of our workshop series, Taking your Startup Idea from Vision to Value, learn about running market segmentation exercises.
Trying to solve too many different problems for too many different people at the same time dooms you to solving none of them well. The following exercises will help you generate a weighted list of market segments that you will then run Message-Market Fit sprints with.
The outcome will be deep and shared conviction in who you’re building for, why, and what they need most right now.