Find more customers and acquire them successfully

A good first step is ensuring you have a clear picture of your target audience. Target audience, meaning who your product and services deeply resonate with.

We should be able to identify your audience so that we can dig into how to reach them and persuade them to check out your product.

If you already have a clear picture, the next step is to find channels to reach them and successfully acquire them. There are a few research methods to help clarify your strategy.

Firstly we suggest connecting with current users, and doing some research into how they found you, what research they did to weigh their options, and their path from starting research to signing up. After connecting with a sizable existing audience, patterns may start to emerge.

You may also find value in completing a competitive analysis on your competitor’s acquisition plan, especially if your target audience overlaps.

This could include both direct and indirect competitors. Insights we are hoping to gather include their sales tactics, perks, content strategy, promotional marketing content, social media presence, etc. This may uncover some new ideas for things to try.

When you have some ideas of what’s working well now with your target audience, and also what’s working well for your competitors, you can move forward with some acquisition initiatives.

If your new customer acquisition will require change management for those users, you could consider what it will take to get them to make the switch, but it may be a better use of your energy and resources to think of your product as a part of an ecosystem in which customers can find a solution to various needs.

Understanding your competitors and target customer behaviors is critical to building an acquisition strategy.