Brand - Typography
We use one typeface, Calibre a neo-grotesque/geometric sans-serif typeface designed by Kris Sowersby, across our branding.
We primarily rely on four main type styles for communication.
Used for page and section headings. They are set in
Semibold at large sizes, 1.7–2.5x the Text size, with a slight negative letter spacing.
Used to lead into sections of lists of content. They are set to 0.75x of the Text size in all caps and with a slight letter spacing.
Used to anchor and separate columns of content. They are set at
Medium and the same font size as Text.
Used for all paragraph level content. They are set at
Regular weight between 18px–26px on screen. Italic styles of
Regular are used for emphasis and in special contexts.