
MVP app development with expert product strategists
Your company’s growth depends on innovation that forges new and exciting business opportunities. thoughtbot has the most reliable cross-functional team of product experts. We help you take advantage of today’s new technologies, agile best practices, and deliver enhanced user experiences.
Our goal? To successfully launch your new offering, while guiding you into a future-forward business.
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A DEDICATED CROSS-FUNCTIONAL TEAM OF EXPERTS
Launch your MVP with a strong go-to-market plan
Building a new product requires deep expertise in new product development which may include navigating new challenges like API integrations, mobile technologies, and accessibility design standards. New product development also requires upskilling your current team which is hard to do without disrupting their essential work for your business.
thoughtbot can help you achieve all of this. We provide the expertise necessary to launch the product that you need, and collaborate with your team to help them master it.
Expert help with
- Product strategy
- Cross-functional leadership
- Roadmap prioritization
- Team management
- Risk management
- Tech assessment
“From the very first meeting that was established, it was extremely helpful - thoughbotters were great at distilling down everything. Within an hour, we were like 'yes that’s exactly what we want to do.'
how to build an MVP
How to build an MVP or v1 solution
thoughtbot is an expert at shaping the right roadmap, and mitigating risk quickly and effectively at the start of our MVP efforts. We call this our MVP Shaping Sprint. During your shaping spring, we’ll validate assumptions, connect with target users, and align the roadmap with your business goals. Our developers plan the right architecture and tech stack, keeping in mind best practices and third-parties. In a matter of weeks, we’ll bring together strategy, design, and development to shape an MVP roadmap that you will have confidence moving forward and investing in.

“The best part of working with thoughtbot was how they seamlessly integrated with our team, cared what we were doing, and their commitment to making our product great.
We integrate seamlessly into your core business
Great products need a stellar team
Team Integration involves much more than technology upgrades and API integrations. It requires human connection, collaboration, up-skilling, and establishing a trusted partnership from the beginning.
Our team thinks about this from day one and can meet your team where they are in the process, up-skill them in a new technology, and work collaboratively with them to bring a new product to market and beyond. Committing to a strong partnership is the best way to ensure the success of your team and product.
Expert help with
- Team upskilling
- Recruitment
- Remote collaboration
- Product iteration best practices
- Team mentorship
“If you’re a starting CTO with a very large mandate and you are in this market where hiring is difficult and slow, it’s easy to end up compromising on hiring because you’re under so much pressure. Your better option is to go to thoughtbot and get those highly seasoned engineers in the building early. Get them to ramp up your existing team while you find the exact matches for who you want your principal engineering team to be.
thoughtbot Services for new products
Learn more about a few of our specialty areas
Product Design
We deliver a highly usable experience and establish a product’s foundation by putting Design Systems and Accessibility Standards in place.
Mobile Development
We design and build iOS, Android, and cross-platform React Native apps for startups and established businesses.
Product Management
Our product strategists are there from day one, helping to define a product vision, lead the agile implementation and support the GTM strategy.
Web Development
We are experts in using React, Ruby on Rails, and Python to craft stellar web applications.
Health Tech Products
Work with us to build HIPAA compliant products that improve outcomes for patients, providers, and payers.
Discovery Sprints
Our sprints help you conduct research with target users, and plan the right roadmap including technology choices, in as little as 2 weeks.
Case Studies
Check out some of our clients


Folio — Launching an MVP in time for the first paying customer and establishing a strong software foundation.
Read the case study
Groups Recover Together — Centralizing opioid-addiction care into a single easy-to-use platform while increasing access to support.
Read the case studyResources for you
Check out the best practices our team is writing and talking about:
Have a growth mindset
Doing the upfront work of building a strategic plan, business model, and understanding product market fit will set up a product for long-term growth.
Priority determines product
When we get overly attached to our initial vision, or race to launch, or try to satisfy every customer request, we often jeopardize our own success.
New product considerations
Here are some of our thoughts around weighing your options for buying or building a product’s features.
How to define and prioritize features for your MVP
Starting a business and building an MVP is full of risks. This article helps you find focus and mitigate risk.
Validation: The best tool to de-risk and inspire
Taking the time to validate the opportunity now will ensure you don’t waste time and resources building the wrong solution.
Before you MVP
Here the questions we ask when talking with early stage entrepreneurs to see if they are MVP ready.
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What does success look like for your product?
