Plan, launch & iterate your product successfully
Your company’s growth depends on innovation that forges new and exciting business opportunities. thoughtbot has the most reliable cross-functional team of product experts. We help you take advantage of today’s new technologies, agile best practices, and deliver enhanced user experiences.
Our goal? To successfully launch your new offering, while guiding you into a future-forward business.
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A DEDICATED CROSS-FUNCTIONAL TEAM OF EXPERTS
Make the right go-to-market decisions for your business
Building a new product requires deep expertise in new product development which may include navigating new challenges like API integrations, mobile technologies, and accessibility design standards. New product development also requires upskilling your current team which is hard to do without disrupting their essential work for your business.
thoughtbot can help you achieve all of this. We provide the expertise necessary to launch the product that you need, and collaborate with your team to help them master it.
Expert help with
- Product strategy
- Cross-functional leadership
- Roadmap prioritization
- Team management
- Risk management
- Tech assessment
BRING A QUALITY PRODUCT TO MARKET
Exceeding the standards for new products
Quality, reliability, security, stability, compliance, and accessibility are no longer options but requirements for today’s new products. When you’re getting ready to build a complex new product, you have many difficult decisions to make. Those decisions will impact your product and business far into the future.
Working with an experienced technical partner you can trust is critical to mitigating risk, building a solid foundation, and setting you up for long-term success. thoughtbot will help you navigate and execute on foundational strategic decisions.
We integrate seamlessly into your core business
Great products need a stellar team
Team Integration involves much more than technology upgrades and API integrations. It requires human connection, collaboration, up-skilling, and establishing a trusted partnership from the beginning.
Our team thinks about this from day one and can meet your team where they are in the process, up-skill them in a new technology, and work collaboratively with them to bring a new product to market and beyond. Committing to a strong partnership is the best way to ensure the success of your team and product.
Expert Help With
- Team upskilling
- Recruitment
- Remote collaboration
- Product iteration best practices
- Team mentorship
thoughtbot Services for new products
Learn more about a few of our specialty areas
Product Design
We deliver a highly usable experience and establish a product’s foundation by putting Design Systems and Accessibility Standards in place.
Mobile Development
We design and build iOS, Android, and cross-platform React Native apps for startups and established businesses.
Product Management
Our product strategists are there from day one, helping to define a product vision, lead the agile implementation and support the GTM strategy.
Web Development
We are experts in using React, Ruby on Rails, and Python to craft stellar web applications.
Health Tech Products
Work with us to build HIPAA compliant products that improve outcomes for patients, providers, and payers.
Case Studies
Check out some of our clients
InHerSight — Partnering with thoughtbot, InHerSight was able to reduce time to market by 50% and launch a high-quality mobile application that was well received by their users.
Read the case studyBeyond Finance — Creating an impactful fintech app and a robust in-house product team.
Read the case studyGroups Recover Together — Centralizing opioid-addiction care into a single easy-to-use platform while increasing access to support.
Read the case studyMBTA — Improving Massachusetts Bay Transportation Authority internal communication to ensure trains run regularly.
Read the case studyResources for you
Check out the best practices our team is writing and talking about:
Have a Growth Mindset
Doing the upfront work of building a strategic plan, business model, and understanding product market fit will set up a product for long-term growth.
Priority Determines Product
When we get overly attached to our initial vision, or race to launch, or try to satisfy every customer request, we often jeopardize our own success.
New Product Considerations
Here are some of our thoughts around weighing your options for buying or building a product’s features.