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Digital Marketing Specialist in Boston
The thoughtbot marketing team is growing! We need a digital savvy marketer to help us increase awareness and generate leads from the right online channels as well as optimize the thoughtbot web presence for maximum impact.
thoughtbot has a fantastic culture of content creation and knowledge sharing, but distribution is often “one and done”. You will enjoy the benefits of a stocked content treasure trove, an established brand, and a rich website while improving how and when we engage with our audience online, ultimately growing our acquisition and conversion rates.
thoughtbot is a product design and development consultancy with a 15 year legacy of helping startups and enterprises alike (including many of your favorite brands) turn their ideas into the right web and mobile products. We are a global company that operates locally in Austin, Boston, NYC, San Francisco, Raleigh, and London. As the Digital Marketing Associate, you will work closely with the VP of Marketing in our Boston studio.
The core areas you will support (and should have experience in) include:
- Email marketing/marketing automation (currently MailChimp)
- SEO and SEM
- Chatbot (currently Drift)
- Basic web updates
- Website conversion
- Social media
- Paid digital channels
We value work life balance and working at a sustainable pace. There are many marketing opportunities for you to take on in this role, but we expect you to identify the highest priority projects and experiments to work on at a given time so that you are working at a reasonable, 40 hour per week pace.
- Self-motivated and continuous learner
- Some web development experience (comfortable with HTML and Github)
- Deep understanding of A/B testing
- Data-driven and eager to manage marketing analytics
- Experienced in setting up and optimizing Google AdWords, LinkedIN Campaigns, and other digital self serve UI platforms
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Eager to grow professionally through mentoring and doing
- Passionate about great products and how they can improve our lives
We work with companies of all stages to help identify and solve problems. At thoughtbot, we’re involved in every step of the process. We lead and participate in product design sprints, create high-quality apps, and then deploy them. We use the latest technologies and are always ready to try new methods on both internal and client projects. Read more about how we work in our Playbook.
We believe there is always a better way to do our work, and we want to find it and share it with as many people as possible. We maintain an inclusive environment where we can thrive professionally, as well as have full lives outside of work. Read more about our Purpose and Values.
Our goal is to provide ourselves with the best possible benefits, tools to use, and environments to work in while staying sustainable. We've shared the full details of all our benefits here.
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thoughtbot does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.