Practical applications of Jobs-to-be-Done for designing successful digital products
Watch the workshop
Rapidly solve user needs with Jobs-to-be-Done
You've been hearing a lot about Jobs-to-be-done but aren't sure how it can apply to your long-term planning and especially your day-to-day product management.
Join Kyle Fielder, Chief Design Officer at thoughtbot, who dives into the practical ways we use Jobs-to-be-Done theory at thoughtbot to rapidly design digital products that solve user needs.
We'll Cover:
- A brief overview of what Jobs-to-be-Done is
- Why you should conduct switch style interviews
- How to design your user's Forces Diagram
- Jobs Statement
- Jobs Stories
This workshop is great for:
- Product Managers who want to learn more about user-centered design
- Heads of Product who want to innovate on an existing product
- Product teams that are trying to identify the next feature to build
You’ll walk away from this workshop with actionable and meaningful ways to impact your teams product strategy and process. You’ll learn tactics for gaining insights about your potential users, their biggest pain points and what opportunities you have to solve them.
These practices will help fuel innovation for your team and drive your customer acquisition and retention.
Event Speaker
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Kyle provides design leadership and support to the thoughtbot team. He enjoys working through complex problems and coming up with simple solutions. Kyle has been designing user interfaces and product experiences for well over 10 years. He uses tools such as research, design thinking, design sprints, and Jobs-to-be-Done to help him best understand what a product is trying to solve, what potential solutions look like, and then validating those solutions.