The Founder and CEO of Oromoon came to us with an idea for an astrology based dating app. A storyteller herself, Stephanie Whaley was passionate about mental health and supporting a positive community. After having an idea for the platform for over a decade, once she started seeing a substantial growth in the popularity of astrology, she began looking for a partner to bring her vision to life.

In particular, a group well equipped to lead a thoughtful analysis informing overall strategy. thoughtbot was selected as the design and development partner who would validate the business idea and support the early stages of business evolution and growth.

In this early stage, it was important to ensure the opportunity in the market was scalable and that we had the right feature set to maximize user retention. In particular for a community driven product, ensuring users remain on the platform and refer others helps to drive organic, sustainable growth.

This prototype was tested with target users and in turn uncovered a lot of valuable feedback. At the offset of the engagement, Stephanie felt confident that we had a plan for creating the right product that users would love using, aligned with her mission to foster a sense of safety for her audience. 

After our first project, we also worked together to create a landing page that could begin directing traffic towards that platform as a way to hype her upcoming app. This landing page was also helpful in her ongoing conversations serving as her new “business” card. Oromoon was adamant about having beautiful visuals be the main driving force behind the site. She liked the art direction from the design sprint prototype, so we decided to push the visuals further on our landing page.

The landing page began immediately creating excitement and hype, generating interest and driving users to the platform. After working with thoughtbot, Oromoon has been experiencing positive organic growth and seeing their overall user base grow successfully.