From idea to
monthly paying users in just
SplitFit was founded by three childhood friends who saw an opportunity
to revolutionize personal training. Having been in the fitness industry
for years they realized that between noon and 5pm gyms typically have
unbooked trainers on staff who are being paid to wait until their next
session. By building an easy way for people to find and book these
trainers people would be able to access training at a lower price point
while still generating additional revenue for the gym.
We have seen very very rapid growth. thoughtbot is part of all those
discussions about where do we go from here, not just from a product
standpoint but how do we grow this business
Brian Gardiner, COO
SplitFit came to us with only an idea. We started day one with a design
sprint to validate their idea. By the end of week one we conducted our
first round of user testing and interviews.
Our Problem Statement
Prototype & User Testing
We created a prototype that was built in Xcode. This let users run the
prototype on their iPhone. They were able to set preferences, build profiles
and use the keyboard as they would normally with any other app. We caught
issues much earlier and more accurately than we would have with a
traditional prototyping approach (creating a prototype with hotspots and
We designed the prototype using a mix of images generated in Sketch
and UIKit elements provided by iOS.
The outcome of the first week was incredibly successful. The prototype and
business idea was well received. We confidently moved forward knowing that
we conducted an initial round of user testing. We started to build out and
refine wireframes for each of the designed user flows.
Building an Identity &
With the wireframes in a steady place, we shifted into exploring visual
directions. We worked with a branding agency to build the SplitFit identity.
With an identity in the works we started to toss around various directions
to fit their target market: millennials.
We refined many creative options down to a final four and put them through
their paces to get feedback from users. Each contained a different
combination of colors — some loud, some quiet, some neutral —
each with various font selections to match that feel.
A handful of variations for a users training profile.
Out with the old
In with the new
There was now a brand and identity behind SplitFit. The result was focused
on redefining personal training. Training should be inclusive, but not
with React Native
Early on, we realized that reaching a critical mass of users was going to be
crucial to SplitFit's success as a social product. Combined with SplitFit's
vision for inclusive personal training, this requirement meant we needed to
support both major mobile platforms from day one. To accomplish this, we
chose to use React Native as the
platform for our mobile apps. This decision
allowed us to move really quickly and ship the first version of SplitFit for
iOS and Android in about 8 weeks. React Native continued to prove itself as
a worthy technology choice, helping us split the development workload and
making it easier for our designer to contribute to the codebase on his own.
The first version of the product was shipped and in the hands of users just
two months from the start date of our engagement. This included the ability
for a user to join a pool (the buyouts feature came later).
The initial release was piloted with the CIC (Cambridge Innovation Center, a
large office space just blocks from the pilot gym). This allowed us to have
real testers in a controlled environment. We were able to gather feedback
from customers as well as trainers.