Our goal is to explore as many possibilities as possible, regardless of how
realistic, feasible or viable they may or may not be. From this explosion of
opportunity comes insights made when considering the implications of radically
different perspectives on and approaches to solving a problem. These insights
can become valuable differentiating forces and the source of unique solution
inspiration. Also, once we begin eliminating as many of these options as
possible we are given reason to be more confident in the options we do move
forward with because we have explored so many alternatives.
- Have a mindset of "Yes and"
- Constantly ask “How might we?”
Suggested Activities for Diverge
These are the core of the Google Ventures Design Sprint Diverge
They go through each of these exercises in the order that they appear
and expect ideas to build upon each other while doing them. It is best to split
up the Critical Path into
stand alone parts and do this cycle for each part.
A warm up exercise to start generating ideas. People are given time to
individually explore the problem however they choose to.
Speedy Eights are meant to generate a lot of ideas really quickly. With a forced
time limit for each sketch people need to think quickly. Doing this exercise
repetitively generates a lot of varied ideas.
This exercise mimics a movie storyboard. You'll be drawing a flow for the user
by using Post-its as frames and writing out out a description next to it.
This critique exercise is a way to get everyones input in a short amount of
time. At the end of the exercise you'll have a heat map of the ideas people find
This critique exercise is more open and allows for a more detailed conversation.
It gives the person that came up with the idea to add any remaining details or
correct any wrong interpretations.
Additional Activities for Diverge
3-12-3 is a good way to generate ideas in a big group and then start to converge
them down. It is great to do after the Google Ventures Diverge Cycle when there
seems to be more ideas and no really strong direction forward.
Example Schedule for Diverge
- Intro to Day 2: Diverge (5min)
Guidelines: Everyone participates, you don’t need to be an artist
to sketch and visualize your ideas. No ideas are too wild!
- Recap Day 1, identify biggest risks, determine goals for the prototype (45min)
- Identify and diagram the critical path for the prototype (45min)
- Run through design thinking exercises (2 hours x 2)
- Daily Recap (30min)