During Converge our goal is to take all of the possibilities
that we have exposed over the past two days and hone in on a single version of
the prototype that we will build tomorrow.
Throughout Converge, the team should be thinking about the bigger
assumptions that are the most important to test.
This should lead to a discussion
about what type of prototype
will do the best job of validating or invalidating it.
Activities such as
Assumption / Test Table
and Final Storyboard
should help the team engage this conversation.
Activities for Converge
Throughout Diverge there should have been many conflicting ideas.
A conflict is a place where there are two or more different approaches
to solving the same problem.
Conflicting approaches are helpful because they
illuminate possible choices for your product.
Review all of the Assumptions that have been collected over the course of the
sprint. Decide a plan to test them and decide how to determine from the test if
it is valid or not.
As a group review all the Back burner ideas. Document the ones that are still
applicable and throw away any that aren't.
In this case the Storyboard should be a team effort and should focus
on what the team will be prototyping. This should be done on a whiteboard so
everyone can see it.
Start by drawing a comic book frame for each single action
in the critical path.
Don't worry too much about layout or design details.
Those can be figured out later.
One person should be drawing but they shouldn't
be the one figuring everything out. This
should be a discussion between the whole sprint team.
3-12-3 is a good way to generate ideas in a big group and then start to converge
them down. It is great to do after the Google Ventures Diverge Cycle when there
seems to be more ideas and no really strong direction forward.
Example Schedule for Converge
- Intro to Day 3: Converge, guidelines (5min)
- Revisit our risks (15min)
- Recap Day 2, identify themes from our storyboards (30min)
- Identify conflicts in our storyboards (30min)
- Build an Assumptions / Test Table (30min)
- Storyboard your prototype (2hrs)
- Determine prototype medium (10min)
- Plan interview questions (40min)
- Make plans for reducing risks not addressed by the prototype (40min)
- Consider plans for the week following the design sprint (30min)
- Daily Recap (30min)
Because Great Engagements is an entirely new product, considering a customer’s
first encounter and reaction to the product is very important in terms of
understanding positioning and how to successfully communicate with potential
customers. From all of the discovery we have done over the past two days, we
feel strongly about differentiating ourselves in the market by capturing the
customer with an emotional and inspirational AirBnb like venue discovery
To test if we can successfully do this, we decided on a very image heavy
layout that suggests beautiful wedding themes and experiences to get the
potential customer thinking aspirationally about their wedding experience. We
also decided to preset the potential customer with a madlib style venue search
form that we hope will encourage the customer to get excited about starting
the discovery process.