Brand - Logo

Logomark

The unique thoughtbot "Ralph" logomark represents our brand.

The logomark and the individual elements of the logomark should not be altered or modified unless the modified version is being used for approved internal use.

The importance of this cannot be stressed strongly enough; modification or re-treatment of the thoughtbot logomark will detract from the integrity of the thoughtbot logo and, more importantly, the value of the thoughtbot brand.

Logotype

The thoughtbot logotype is a customized version of the "Cabin" typeface.

The sans serif style is favored for its legibility and readability with its ability to render a balance and symmetry that is complementary to the thoughtbot logomark.

In order to protect the integrity of our brand, the logotype must never be altered or replaced by any other type.

Formats

If ever the default color version has contrast issues with its background, an alternate version in all white is recommended. (All formats are include in the assets pack.)

Clearances

All usages of the logo should, at minimum, have these proportional clearances to any other object, graphic, or text. This ensures the logo's visibility and impact. The square and circlular icon examples also represent how the logo should appear in social media contexts, such as profile images or avatars.

Usage Guidelines

DON'T

• Alter the proportions of any iteration of the logo.
• Change the color of the logo beyond the provided options.

DO

• Prefer the default horizontal logo for all marketing uses.
• Prefer the red color versions of the logo. Only use the alternate (white or black) versions when the red versions have contrast problems with the background on which they are being used.
• Use the robot-only logo, without the company name, on internal branding, or only in close proximity with our name or other identifiable branding.