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Rapidly validate your product with thoughtbot Ignite

You can’t seem to get that new product out of your head but before you move forward, you and your stakeholders need to understand whether there is a real market need. With rapid validation and prototyping, thoughtbot Ignite’s early-stage product strategists will work with you to quickly prove whether or not to advance to the MVP stage, and get you started.

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Quote from Healthify about thoughtbot

thoughtbot helped us quickly build the groundwork for our product, which enabled us to fundraise earlier, and for a larger round. If we hadn’t worked with them, we could be a year behind where we are today.

Krishna Kulkarni
Engineering Manager, Healthify

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Learn and iterate

Use design thinking to zero in on the right product, the right way, fast

You don’t have the time and money to waste on overly complicated user research cycles and elongated development timelines. And you don’t need to. 

You can learn whether your product concept is a market fit and ready for rapid prototyping on the order of days, not months. thoughtbot product consultants have facilitated hundreds of successful Product Design Sprints to help entrepreneurs hone in on the optimal direction for their products.

Learn more about Product Design Sprints

Quote from SplitFit about thoughtbot

When we came to thoughtbot, we just had an idea on paper. They helped us figure out this market and product together.

Brian Gardiner
Cofounder, SplitFit

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Team enablement

Collaborate with a dedicated, experienced team

Coordinating with an offshore team is a challenge at best and wrangling a team of freelancers can be infuriating. thoughtbot’s team of agile, user-centered product experts don’t just do the work, we do it with you. You’ll be able to lean on our experience working together and we’ll provide the foundational work to make your product successful. Throughout the project, we’ll empower you to take over our processes independently.

You’ll learn about product validation, user research, design thinking, user testing, prototyping, product design, foundational technical decisions and much more.

Action plan

Product strategy that will align your stakeholders with confidence

Your team, including investors, needs a clear strategic vision with the research to back it up. Proof of defined user needs combined with actionable next steps for web or mobile development is the foundation of any successful product organization. 

thoughtbot will help you package all of your learnings and plans in a way that’s easy for the whole team to understand and act upon.

thoughtbot Ignite Services

Learn more about a few of our team's specialty areas

Product Design Sprints

Product Design Sprints are essential starting points when kicking off a new feature, workflow, product, business, or solving problems with an existing product.

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Design Research

Before starting to build products, we conduct research to ensure that users' problems are worth solving.

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Bring your business online

We build reliable, intuitive web products and services for local businesses, enabling them to adapt and thrive in a changing environment.

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Discovery Sprint

This offering quickly determines the right product roadmap for your idea including testing with customers, design direction and product architecture for v1.

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Entrepreneur Workshops

In a handful of hours, we can help your business and product move forward and give your next steps a huge boost.

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Quote from Hotshot about thoughtbot

We liked that thoughtbot didn’t tell us what to build. They included us in the planning and design process the entire way. We scoped the product features and came to conclusions together about the product.

Chris Wedgeworth
Co-founder, Hotshot

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Case Studies

Check out some of our clients

Real Simple Energy — Transforming algorithms and a vision into a customer-ready product.

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Resources for you

Check out the best practices our team is writing and talking about:


Check out our resource center for entrepreneurs who want to build products people love.

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Before you MVP

Here are some of the questions thoughtbot asks early-stage entrepreneurs to see if they are MVP ready.

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Product Design Sprint Guide

An in-depth overview of the 5 phases of a Product Design Sprint, from design thinking to prototype.

Check out the guide

How to launch a product in 8 weeks

thoughtbot founder Chad Pytel dives into the playbook that has guided the design, development, and launch of hundreds of successful quality products.

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Giant Robots Smashing Into Other Giant Robots

A podcast about the design, development, and business of great software. Each week thoughtbot's Chad Pytel (COO) and Lindsey Christensen (CMO) are joined by the people who build and nurture the products we love.

Listen to the podcast

I have a product idea. Now what do I do?

Individuals come to thoughtbot in various stages, and it’s our job as product consultants to determine how we can best support them to reach their goals. Here are how some of our most successful startups get started.

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What does success look like for you?