Solidify your Product Strategy & Financial Readiness to WOW Investors

Joint event featuring thoughtbot and Forecastr

Make informed decisions, clarify your story and your ask

As a startup, there are a lot of decisions to be made: when to invest in growing your team, expand your product, or pivot your offering. Navigating these milestones successfully requires a deep understanding of where you fit in the market, a sound approach for your product's evolution, and an informed view across all financials, from both a product and business perspective. In this presentation we will discuss our strategies for helping startups collect the information needed to move forward in making those key decisions, so they're empowered to build a clear, strong ask for communicating with investors.

In this live, online event we’ll be discussing:

  • How to solidify your Product Market Fit through research and validation and prepare the strongest story for investors
  • How to navigate build vs buy product considerations and make sound technology choices for your next version
  • Taking what you've learned and using it to build a financial model that gives your investors confidence and helps you make informed decisions

This event is great for:

  • Startups looking evolve their early stage product into a robust MVP, that need investor buy-in and sound technology choices to maximize runway
  • Startup teams who have recently received funding, are ready to grow to the next stage, and want to make informed, strategic decisions on where to invest next
  • Kelly Gebo, Associate Director

    Kelly leads Business Development efforts and Corporate Sales. She loves building relationships and learning about a client's goals and challenges to best support their project.


    thoughtbot is a design, development, and product management consultancy that uses an agile, human-centered strategy for digital products in every stage.

  • Jeff Erickson, Director of Strategic Partnerships

    Jeff leads the Partnerships Team at Forecastr—a leading FP&A software company that helps startups create great financial models to impress investors, confidently raise capital, and run their businesses better.


    Forecastr is online software that helps founders forecast revenue, predict runway, understand their numbers & get funded.