Crafting a prototype to secure funding
A prototype to convince early investors
A prototype that was used to secure a round funding
Screenshots from the OneYum Prototype
Quote from the OneYum project
OneYum approached thoughtbot with an idea for an app that aggregated all restaurants from delivery services in one place.
As foodies and restaurateurs, OneYum’s founders saw issues for both consumers and restaurants with current delivery apps. For consumers, each app had constrained options, unclear delivery fees, and varied service and delivery times. For restaurants, delivery apps could be painful to work with, cut out a huge chunk of profit, and control a major source of revenue.
The OneYum team wanted to have a concrete prototype to reinforce their idea when talking with potential partners and investors.
OneYum founders were going to be setting up conversations with investors in the near-term so that they could continue to push forward their product. Having a prototype in those meetings would allow them to better illustrate their company vision and product offering. They wanted the investors to be able to envision themselves using the app and realizing the value.
Photos from the OneYum Design Sprint
The team kicked off the project with a two-day in-person design thinking workshop.
Together, OneYum and thoughtbot ran through the research that had already been done. The OneYum team presented the findings from the interviews that they conducted with other people who had ordered delivery, their business plan, and competitive research. Based on all of that information, the team collaborated on a problem statement and created a critical path for the consumer. The team then ran through many of the same exercises that we use during a Product Design Sprint. They mind mapped, ran a bunch of speedy eights, storyboarded, and silently voted. thoughtbot led OneYum in creating a Final Storyboard that would be the starting point for our prototype.
Winning over investors with an Invision prototype
After the design workshop, thoughtbot created a polished clickable prototype based on the final storyboard. Using InVision and Slack, everyone was able to communicate and iterate quickly as a remote team in a short amount of time.
With the prototype as a focal point for landing and running investor pitches, the OneYum team was successful in securing the desired round of funding to continue product exploration.