Design evolution - from weak to solid

As a designer, it’s possible to nail a design on the first try, but typically, there is an evolutionary process involved. In the case of a recent redesign of, the process went longer than intended, but the initial mockup and final mockup bear enough resemblances to make for an interesting animated journey. The first mockup failed to knock any socks off whatsoever; however, as time progressed we came to have a solid and successful design. Watch below or click through to the Vimeo HD version to see the crisp details.

Folkstory Revisions from Kevin Burg on Vimeo.