Izac is an Interaction Designer at Cooper. He blends methods from interaction design, industrial design, service management, business strategy, and design research to create new approaches and frameworks to solve problems that go beyond a single device, channel, or medium. Prior to joining Cooper, he held positions at Moment, Philips Design, & EightShapes, where he worked for a range of clients in healthcare, financial, and technology verticals. When not at work you will find Izac improvising in the kitchen, hunting for new music, and biking around the city.
Narrative as Prototype
As more and more of the experiences we craft are services that unfold over time — written, dramatic, and visual storytelling become the perfect early prototype. Designers can take advantage of the Narrative Paradigm, which states that all humans are natural storytellers and evaluators. Narratives are cheap and quick to make and evaluate. In this talk we will explore several narrative tools and when and how to use them in the design process.