Game designer roots, turned product designer, focused on leading teams to design useful and engaging consumer internet software, marketplaces, and products that change the way people interact with information and each other. Founding team of four startups including, Get Satisfaction, Lovely, 42Floors. Current working as a design architect at Breadcrumb by Groupon, a point of sale for bars and restaurants.
The Secret to Guerrilla Research
Good research helps teams know who they're building for, and what those people need. It's the fast track tool to product-market fit. But most of us can't afford the cost or time of rigorous professional research, so we do fast scruffy "guerrilla research". This one secret will make any type of research as valuable as the fancy stuff.