Welcome to Taking your Startup Idea from Vision to Value: A Workshop Series

This process is designed to help you and your team find (or regain):

Customer Focus 

• Who are you building for? Why? Why now? How do you know?
• What do you know about them already and how can you learn more?
• How can you continue learning about them as they, your product, and the world continue to change?

Product Focus

• What is your best opportunity to serve this customer with a new product or feature? How do you know?
• How can you test your solution ideas in the market without overbuilding them first?

A Strategic Plan

• What resources and roles are required in order to start testing solutions?
• What are the clues you should be looking for along the way that will indicate you’re on the right or wrong track?

Background Reading

The concepts and tactics we cover in this playbook were informed both by our own product work over the last 20 years, and by ideas explored in the books below.

• The Right It by Alberto Savoia
• The Mom Test by Rob Fitzpatrick
• Continuous Discovery Habits by Teresa Torres
• Sprint by Jake Knapp

📌 Ideally, your team will be able to read these (in this order) before beginning the activities in this playbook, but they are by no means prerequisites.

Project artifacts

These are some of the artifacts that will result from the activities in the playbook. Some are not linked because we haven’t generated good examples yet; we’ll add them once we have!

• Assumptions Board
• Segmentation Matrix (see Customer Focus for examples)
• Critical Path
• Outreach Messaging
• Interview Scripts
• Interview Videos, Transcripts, & Insights
• Product Prototype