Exercise: Review Research

Review existing research, competitors, and relevant demos.

Back to Understand

Best to use when

The client should share knowlege of the business, competition, value proposition, customer, and any other relevant research to develop a common understanding of the context of which we’re working.



Quickly identify existing research to determine what research should be shared throughout the day (10 minutes)


Define the business & the customer (1 hour)


Define the problem, the value proposition, Success (1 hour)


Lightning demos of any existing product or competitors sites (45 minutes)

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