Exercise: Pitch Practice

Pitch the business and market opportunities to reinforce the value of the product.

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Best to use when

It’s best to practice the pitch several times throughout the sprint, typically at the beginning of each day. It makes sure that everyone is staying in line with the original intent of the sprint encapsulated in the Problems Statement. It also allows the Product Owner to practice and refine the application’s elevator pitch.



The Product Owner should stand up and walk the sprint team through:

  • What is the Problem Statement / Job-to-be-done?
  • What is the business opportunity?
  • What is the market?