---
title: We built an AI product consultant and the free beta is now open
teaser: Announcing the ReadySetGo beta! An AI-assisted sprint that helps you quickly
  determine what product to build, with real research pulled in as you go. For a limited
  time, it's free to use.
tags: readysetgo,ai,news
author: Lindsey Christensen
published_on: 2026-10-02
---

For the past several months, we’ve been exploring a question: Can we put some of our product expertise into an AI tool that helps people figure out the right thing to build?

[ReadySetGo is now open for anyone to try](https://readysetgo.dev/) (fine print: within a daily new user limit).

ReadySetGo helps you turn a rough idea into a build-ready plan by walking you through a product sprint. It guides you through our team’s structured process to pressure-test your idea, challenge your assumptions, and make some of the important decisions that should happen before you start building.

For a limited time during open beta, it’s free to use.

![ReadySetGo overview screen](https://images.thoughtbot.com/w8whyzdgfj676hh2fmw5nwpxlqut_rsg-screen-.png)

## A product expert that doesn't just agree with you

There are already a lot of powerful AI tools that can help you build software faster. But building faster isn’t an advantage if you’re building the wrong thing.

We’ve spent more than 23 years helping founders and product teams turn back-of-napkin ideas into products worth investing in.

ReadySetGo is an experiment in making more of that expertise available to anyone. We’re baking in the product discovery and shaping practices our teams use every day and have iterated on for years. In the process, our team has been working against one of the biggest blockers for general AI tools to be good product partners: their tendency to agree with you.

ReadySetGo is a strategic sparring partner for you. It asks questions, challenges assumptions, brings in research, and helps you get increasingly specific about the problem, audience, opportunity, and first version of your product.

One of our early alpha testers described it as:

> The first AI tool that actually understood my business. It’s a thought partner for product design.

You leave the ReadySetGo sprint with a validated build plan you can hand off to an AI tool like [Bubble](https://bubble.io/?utm_source=thoughtbot&utm_medium=blog&utm_campaign=readysetgo_beta) or a development partner like [thoughtbot](https://thoughtbot.com/hire-us).

## We've been building it in public

If you’ve been watching our weekly livestream, [AI in Focus](https://www.youtube.com/@thoughtbot/streams), you may have already seen pieces of ReadySetGo come together.

Our founder and CEO, Chad Pytel, along with cohost and Development Team Lead Louis Antonopoulos have been leading the live development of the product alongside many from our team across disciplines. You can continue to tune in to see them work on updates throughout the beta period on our [YouTube](https://www.youtube.com/@thoughtbot), [Linkedin](https://www.linkedin.com/company/thoughtbot-inc), and [Twitch](https://www.twitch.tv/thoughtbot).


## Help us test it

ReadySetGo is now in open beta, and it’s free to use for a limited time.

Bring a rough product idea and try it out. The tool will guide you through 10 steps that you can go through at your own pace. You’ll pressure-test the idea with a process used by product experts and leave with a plan you can build from.

We’re still learning. We want to understand where ReadySetGo is genuinely useful, where it falls short, and whether we’ve succeeded in creating something meaningfully different from opening up a general-purpose AI tool and starting a conversation.

[Start a free ReadySetGo sprint](https://readysetgo.dev/)