---
title: Target Design
teaser: The Target brand has a design focus.
tags: design
author: Mike McKenna
published_on: 2005-11-19
---

I was enjoying a bowl of Target-brand cereal this morning with my son when I
thought once again about just how nice their generic stuff is designed. From
pens to playing cards and from cereal to kitchenware, I think the singly most
important thing that separates Target from its competition is the well designed
and implemented brand. This goes for everything from the circulars to the store
signage.