---
title: 'New online workshop: Practical applications of Jobs-to-be-Done for designing
  successful digital products'
teaser: 'Announcing our digital workshop introducing how thoughtbot applies Jobs-to-be-Done
  theory in practical ways to design and build the right features.

  '
tags: workshops,jobs-to-be-done
author: Kyle Fiedler
published_on: 2019-08-15
---

We've seen a lot of discussion around Jobs-to-be-Done theory, but a lot of that
theory leaves room for many different ways to apply it. Jobs-to-be-Done can have
a significant impact on your day-to-day product management, your team's
long-term planning, and how your team innovates in the future. Many
people aren't sure how to start to apply it to their projects.

![Working through a Design Sprint using Jobs-to-be-Done research](https://images.thoughtbot.com/blog-vellum-image-uploads/wIH2L15HQruRvnoVhO9t_thoughtbot_designSprint_2017.11.10_40.jpg)

After years of iterating on how we've used Jobs-to-be-Done, thoughtbot arrived
at a core group of processes that help us design the right software for our
clients. **In the workshop, we'd like to share with you some of the ways that
it impacts our work and helps us design successful products.**

During the workshop, we will:

- Review the central tenants to Jobs-to-be-Done theory.
- Cover the different ways the theory impacts our research, design, and
  development work at thoughtbot.
- Introduce Jobs-to-be-Done switch interviews and why they are helpful for our
  teams to deeply understand the Jobs that we're improving.
- Give an overview of how we conduct switch interviews to gain common
  understanding for the team.
- Review the output of those interviews; how we track user's pushes, pulls,
  anxieties, and habits in a Forces Diagram.
- Talk about how Jobs-to-be-Done research impacts design during our sprints and
  for the life of the project in the form of a Jobs Statement.
- Share why you should consider changing your user stories to Jobs Stories and
  some ways to go about it that will get buy-in from your entire team.

This workshop is best suited for Product Managers who have
heard about Jobs-to-be-Done but don't know where to start. It will help
those Product Managers lead a new digital transformation of their product,
build more empathy and understanding of their users with their teams and
identify the next feature set to build that solves their users Job-to-be-Done.

Join me to hear about the practical ways we use
Jobs-to-be-Done theory at thoughtbot:

- [September 11th at 11am EST](https://info.thoughtbot.com/Jobs-to-be-Done-workshop-bst)
- [September 11th at 2pm EST](https://info.thoughtbot.com/Jobs-to-be-Done-workshop)