---
title: Fine Line
teaser: Here are some design suggestions for realtor.com.
tags: design
author: Mike McKenna
published_on: 2005-11-20
---

I've noticed something at realtor.com that could end up being a problem for
them, especially if someone can find a way to take them on.

The problem, as I see it, is that they are overdoing it on the "showcase
listing" front. I was trying to find studio condos in Burlington, VT. I made my
search criteria and let the database have at it. Instead of getting the listings
I wanted, I was stuffed with an eyeful of "Showcase" listings—sponsored listings
placed ahead of my actual results.

Of course, having such a thing as showcase listings is fine, and probably good
for the pocketbook.

But what about the next time I'm looking for some property? Will I go back to
realtor.com, or Google up some competition?