---
title: Consider the Tomato
teaser: 'Tomatoes are a bit of an ontological mess.

  '
tags: information architecture,design
author: Eric Bailey
published_on: 2020-09-08
---

Tomatoes are a bit of an ontological mess.

Botanically speaking, a tomato is a berry of the plant *Solanum lycopersicum*.
This means it is a fruit, much like other berries such as blueberries,
strawberries, and (my personal favorite) blackberries.

The fruit itself is much like other fruits, in that it contains the ovary and
seeds of the plant. Unlike other fruits, it has much lower sugar content.
Tomatoes are also 95% water. From a zoomed out view, eating a tomato is
functionally the same as drinking a glass of water.

While tomatoes are nutritionally limited, they are considered fit for human
consumption. The tomato plant is a member of the nightshade family. This means
that it is also poison.

Fortunately, the toxin [Tomatine][tomatine] is not present in the ripened berry.
Somewhat less fortunately, we  like to eat unripened tomatoes. This is in
keeping with human beings’ penchant for [enthusiastically consuming plant
poisons][eating-poison].

Fried green tomatoes became culinarily trendy in the early 90s, but have existed
as a recipe for awhile. While the effects of Tomatine on humans has not been
extensively researched, we are able to consume modest amounts of unripened
tomatoes without ill effects.

Tomatoes originated in the South and Central Americas, and were cultivated by
the indigenous peoples of Mexico. Spanish conquest introduced the tomato to
Europe, and it has since become a worldwide food staple. The tomato as we know
it is a fruit born of pain.

Because of the globalization of the tomato, cultures and cuisines other than
South American ones now have strong associations with the fruit, notably Italian
cooking. This is an example of forced trans-cultural diffusion.

With this diffusion comes another critical aspect of tomato-ness: monoculture.
For many of us, the platonic concept of a tomato is a red, fist-sized orb. This
is largely due to [market forces][market-forces]. However, tomatoes have [a
staggering amount of biological diversity][tomato-cultivars]. The next time you
get a chance, see if you can get your hands on a green zebra.

<figure>
  <img alt="A green zebra tomato sliced open with a knife."
  src="https://images.thoughtbot.com/blog-vellum-image-uploads/e7t9HrZFSSuKWKd9vljZ_zebra-tomato.png"
  />
  <figcaption>
    <p>"<a href="https://www.flickr.com/photos/32229708@N05/4771794732">Fresh Local: Green Zebra Tomatoes: Cut hero</a>" by <a href="https://www.flickr.com/photos/32229708@N05">bhamsandwich</a> is licensed under <a href="https://creativecommons.org/licenses/by-nd/2.0/?ref=ccsearch&atype=rich">CC BY-ND 2.0</a>.</p>
  </figcaption>
</figure>

Tomatoes also have a legal aspect to consider. In [*Nix v.
Hedden*][nix-v-hedden] the United States Supreme Court ruled that the tomato
should be classified as a vegetable. Ignoring the technical botanical
classification, the Court ruled tomatoes qualified as a vegetable by
classification of application. We won’t even get into how *Nix v. Hedden* led to
the ketchup-as-a-vegetable controversy, but I assure you it is a Whole Thing.

So, to recap. Tomatoes are:

- a berry produced by a plant,
- more water than anything else,
- eaten when both nonpoisonous and poisonous,
- associated with cultures other than the one that initially cultivated it,
- commonly thought of as a single thing due to economics, despite being
  incredibly diverse,
- legally compelled to be [considered a vegetable][no-vegetables].

## So, where do you put a tomato?

Tomatoes are physical objects. This means they can only be in one place at a
time. This differs from digital objects, which may exist in multiple areas
depending on how their metadata is utilized.

For this sort of situation, an object’s placement is typically informed by its
supercategory status. This means the taxonomy we impose on objects directly
affect the context of how we encounter them. While it seems logical in the
general sense, things start to break down the closer you look.

You might find a tomato in a hardware store, but you won’t find it with other
pesticides. Tomatoes in this context typically aren’t sold as a foodstuff,
either. They’re presented in more of an agricultural context. You might also
find some loose tomatoes at a bodega, but that’s not where our collective
understanding of “tomato location” is.

For most of us, tomatoes are food, meaning you expect them to be in grocery
stores. But this is also tricky.

Even though they are mostly water, you won’t find tomatoes in the beverage isle.
You might, however, find some tomato juice there. Curiously, tomato soup will
not be present. You also won’t find tomato soup with pasta sauce, which is
segregation via viscosity raising its rare and ugly head. Food items in grocery
stores are [cunningly arranged by type][grocery-layout] rather than variant, so
I’ll begrudgingly grant them this.

Vexingly, you also won’t find tomatoes in the fruit section of the grocery
store. It turns out “tomato location” is a bit of a self-reinforcing problem:
people expect tomatoes to be located where they expect tomatoes to be located. A
rogue, first-order logician grocer pursing their idea of categorical purity in
store layout stands to lose customers—and therefore profit—if they deviate from
our preexisting expectations.

This is all to say that:

- Tomatoes are full of contradictions,
- Classifying things may seem like a neutral, academic exercise, but it is
  oftentimes not,
- Information is affected by multiple factors, including cultural, economic, and
  political forces,
- External conditions influence internal classification,
- Tomato soup is technically fruit soup and that’s kind of messed up,
- Information architecture is hard.

[tomatine]: https://en.m.wikipedia.org/wiki/Tomatine#Toxicity
[eating-poison]: https://doctornanitesreblogs.tumblr.com/post/179561065619/cacklebarnacle-jumpingjacktrash
[market-forces]: https://slate.com/human-interest/2015/07/garden-gem-tomato-why-harry-klees-perfect-cultivar-isnt-sold-in-supermarkets.html
[tomato-cultivars]: https://en.m.wikipedia.org/wiki/List_of_tomato_cultivars
[nix-v-hedden]: https://en.m.wikipedia.org/wiki/Nix_v._Hedden
[no-vegetables]: https://thekidshouldseethis.com/post/sci-code-theres-no-such-thing-as-vegetables
[grocery-layout]: https://www.washingtonpost.com/lifestyle/wellness/if-you-think-grocery-stores-are-playing-tricks-on-you-they-really-are/2018/01/05/4c49450a-deb2-11e7-8679-a9728984779c_story.html
