We’re bringing two roundtables to the London CPO Conference

2026-10-01T00:00:00+00:00

On 29 October, thoughtbot Product Leader Bethan Ashley will be hosting two roundtables at the London Chief Product Officer Conference, bringing product leaders together to explore some of the biggest questions shaping the future of the product function.

The topics are different, but they both come back to the same bigger question: what does the Product function need to become next?

Has Product become the bottleneck?

The roundtable will explore what it actually means to become an AI-native product organisation, beyond simply adding AI tools to an existing process.

How should the role of Product change when teams can move faster? Which parts of the traditional product process still help, and which ones might need to be rethought?

There probably isn’t one clean answer, which is exactly why it should make for a good conversation.

Should Product own more of the commercial outcome?

The second roundtable focuses on another shift we’re seeing in product leadership: moving closer to revenue, growth, P&L, and commercial accountability.

So what changes when Product is recognised more explicitly as a revenue-generating function?

That opens up questions around what Product should own, which metrics matter, how product leaders work with commercial teams, and whether greater accountability changes the way priorities get set.

Join the conversation in London

If you’re attending the London Chief Product Officer Conference on 29 October, you can join Bethan for either of the two discussions.

We’ll see you there.

Giant Robots Smashing Into Other Giant Robots

We’re bringing two roundtables to the London CPO Conference

Has Product become the bottleneck?

Should Product own more of the commercial outcome?

Join the conversation in London